UMA Mission Statement

Mission

UMA exists to protect, empower, and elevate motorcoach companies and industry stakeholders through bold advocacy, innovative education, and strategic collaboration, fostering safe, reliable, and future-ready passenger transportation across North America.

Vision

UMA is driven to be the respected, unifying voice of our members and to lead a vibrant, inclusive, and evolving motorcoach industry by welcoming emerging companies, supporting established operators, and engaging all industry partners to advance safety, sustainability, and service.

Core Values

Member Focused

We listen carefully, act effectively, and stay focused on member success.

Safety Driven

We champion the highest standards of safety for passengers, drivers, and the public.

Impactful Advocacy

We represent our members with professionalism, transparency, and a unified voice to shape fair, forward-thinking public policies.

Inclusive Culture

We support and welcome all bus companies, from emerging entrants to established companies, as well as industry stakeholders, and serve them all equally.

Unshakeable Integrity

We act with honesty, consistency, and accountability in everything we do, earning trust through transparency and upholding the highest ethical standards in our service to members and the industry.

Empowered Learning

We equip our members to grow, adapt, and lead by driving progress and advancing the industry.

Committed Sustainability

We promote responsible business practices and environmental stewardship to protect the future of our industry and planet.

Collaborative Community

We encourage shared knowledge, mutual support, and strong partnerships across the industry and the communities we serve.