March 19, 2021⁠ — The United Motorcoach Association is pleased to announce that has partnered with digital marketing solutions firm WebFX to deliver higher search rankings and increased site traffic, driving more customers to real motorcoach companies listed on the UMA-owned lead generation site. has long stood alone in the industry as a non-broker lead generation tool for charter bus operators in North America and has been owned by UMA since 2004.

“We are proud of the history of, as the anti-broker site, under the leadership of UMA” said Larry Killingsworth, President and CEO of UMA. “We are proud that, together with UMA, BusRates has helped deliver valuable leads to our subscribers. Working with WebFX, we can deliver more value to the motorcoach companies listed on”

General Manager Roxana Melgar said, “WebFX will help us take the success of BusRates to a higher level that will benefit every company on the site with increased traffic and sales. WebFX will solidify’s place at the top of search results, and all the real motorcoach companies on will benefit from increased traffic in metro areas across the U.S. and Canada. With our agreement with WebFX, continues to strengthen the ability of real bus companies to compete with brokers and win.”

WebFX is a successful tech-enabled digital marketing solutions provider creating custom strategies for clients around the globe based on their needs and goals.

For questions regarding existing accounts, or to learn more about what can do for your charter business, please contact